Transforming Customer Experiences
This episode explores how technology is transforming a firm’s relationship with its customers. In recent years there has been an acceleration in Digital Transformation which has brought unique opportunities and challenges for firms and customers. How do we ensure the human element remains throughout the process? What will banking of the future look like? How do we use big data to create contextual engagements with customers? Discussing this and more, Jonathan Middleton, Principal, Digital and Technology Policy at UK Finance, is joined by: Peter Barrett, Global Marketing Lead, Financial Services at Avanade Janet Jones, Industry Strategy Lead for Financial Services at Microsoft UK See all episodes at www.ukfinance.org.uk/podcasts