“Personal Brand Equity” with Sergey Gorbatov, Talent Executive, Professor, and Author

How can you measure your personal brand?What behaviors have the most impact on your Personal Brand?My guest on this episode is Sergey Gorbatov, Talent Executive, Professor, and AuthorDuring our conversation, Sergey and I discuss the following:How his mindset on growth and taking risks has impacted his careerWhy building a personal brand is not for everyoneThe three factors that determine how much your personal brand is worthHow you can make your personal brand stand out while still fitting inHow someone’s personal brand impacts their performance or talent ratingsConnecting with Sergey Gorbatov:Sergey Gorbatov on LinkedInWebsite: The Edge You NeedResearch: Personal Brand Equity