Dr. Jennifer Aaker and Naomi Bagdonas

Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful. -- © 2020 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Executive Producer, Carolyn Merriman Associate Producer, Luke Gernert in collaboration with Charts & Leisure Founder, Jason Oberholtzer Executive Producer, Mike Rugnetta Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Jennifer Aaker, Naomi Bagdonas, Nicole Aw, Joy Pantorillo, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, Zoe Margolis, Vanina Morrison, and Megan Worman.