Decoding Decision-Making: Andrea Pirrotti-Dranchak’s Insights on Marketing Strategies
Does this sound familiar? You've been told to invest heavily in traditional marketing tactics, yet you're still struggling with customer retention and loyalty in the flexible workspace industry. The pain of pouring resources into ineffective actions without seeing the desired results can be overwhelming. But what if there's a better way? In this episode, we uncover the subjective factors behind decision-making in marketing. We reveal the game-changing power of conversational marketing, the secret to generating valuable data, and the importance of reaching out to latent leads. Don't let your marketing efforts go to waste. Join us and discover how to enhance customer retention and loyalty in the flexible workspace industry. In this episode, you will be able to: Explore the forthcoming revolution of conversational marketing in the evolving workspace. Grasp the often-overlooked subjective factors that drive marketing decision-making. Harness the power of data collection techniques - think interviews, focus groups and questionnaires - to drive marketing conversations. Realize untapped potential by extending your marketing strategies beyond existing customers. Recognize the essential role of human-to-human connection when marketing flexible workspaces.