Behavioral Science in Product Design

Futurist Trond Arne Undheim interviews Matt Wallaert, behavioral scientist and author of Start At The End: How To Build Products that Create Change.In this conversation, they talk about how the field of product design has evolved, the value of experimentation, discovery of cutting edge products, who does it well, corporations and startups, and how the future of product design is steeped in science.The takeaway is that behavioral science should be an obligatory part of product design and it cannot be an afterthought. Right now, most companies are overweight on data scientists and underweight on behavioral scientists, even though they are both needed in equal measure for a product to succeed.After listening to the episode, check out Matt's most recent book as well as his social media profile:Start At The End: How To Build Products that Create Change http://bit.ly/MWStartAtTheEndMatt Wallaert http://www.mattwallaert.com/Matt Wallaert (@mattwallaert) https://www.linkedin.com/in/mattwallaert/ The show is hosted by Podbean and can be found at Futurized.co. Additional context about the show, the topics, and our guests, including show notes and a full list of podcast players that syndicate the show can be found at https://trondundheim.com/podcast/. Music: Electricity by Ian Post from the album Magnetism. For more about the host, including media coverage, books and more, see Trond Arne Undheim's personal website (https://trondundheim.com/) as well as the Yegii Insights blog (https://yegii.wpcomstaging.com/). Undheim has published two books this year, Pandemic Aftermath and Disruption Games. To advertise or become a guest on the show, contact the podcast host here. If you like the show, please subscribe and consider rating it five stars.