Taking Antiques into the Future

In episode 154 of the Futurized podcast, the topic is: Taking Antiques into the Future. Our guest is R.T. Custer, CEO & co-founder of The Vortic Watch Company.  In this conversation, they talk about the rich history of manufacturing in the US, combining traditional and cutting edge technology to create unique, quality, functional products, and what learning to derive from building a successful business. Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity. Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized—conversations that matter. If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in. The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future. If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future. Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin. Trond's takeaway: If you create something unique, evoking historical significance you don't really need a brand strategy. Perhaps, but Vortic Watch company has all that and still used influencer marketing to tap into new audiences for the fraction of the cost of traditional marketing options. What's for certain is that deep artisanal skills are as much in demand as always, if you give a twist to it. Watches - and marketing - remain timeless, each in different ways. Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars. If you like this topic, you may enjoy other episodes of Futurized, such as episode 134, [Articulating the Future], episode 111, [How to Demystify Technology], or episode 121, [The Future of MarTech]. Hopefully, you'll find something awesome in these or ot