Enterprising Insights, Episode 14: Leveraging Software to Balance Product Demand and CX

In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director, Keith Kirkpatrick, discusses how enterprise software can be leveraged to balance product demand against CX, using the current challenges in the airline space around carry-on baggage. He delves into the challenge of balancing a wide range of customer preferences and behaviors around a single product or service, and discusses how CX software and systems can be used to address these challenges while improving the CX for customers and maintaining revenue streams. He then closes the show with the “Rant or Rave” segment.