Enterprising Insights: Episode 9 – NRF Wrap-up and Insights

In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director, Keith Kirkpatrick, provides a wrap of the National Retail Federation’s 2024 Retail Big Show. Kirkpatrick discusses the key trends, notable vendors and announcements, and the key challenges ahead for both retailers and vendors in 2024. Finally, he will close out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and champions or criticizes it.