Marvell Powers Automotive Ethernet into Global Prominence

In this episode of the Futurum Tech Webcast – Interview Series, we address the topic of Automotive Ethernet innovation and why it is essential to meeting the fast-evolving demands of automotive switches that support the zonal architectures of next-generation software-defined vehicles. Optimized for the most advanced automotive architectures, the BrightLane Q6223 switch delivers 90 Gbps of bandwidth, nearly double the capacity of today’s available automotive switches. The new switch family also includes a combination of advanced security features not found together in any other automotive switch product. The Brightlane Q622x family incorporates IEEE 802.1AE-2018-compliant Media Access Control (MACsec) link security on every port, up to 10G, for encrypting data traveling between automotive components to prevent man-in-the-middle and other attacks. Marvell’s patent-pending Ternary Content Addressable Memory (TCAM) implementation for DPI provides for wire-speed packet classification to ensure packet validity and the ability to filter and classify more than 4,000 IPv4/IPv6 flows for heightened intrusion detection. Moreover, the Q622x family incorporates a hardware security module (HSM) for encryption, MACsec key management and trusted boot functionality to further secure the in-vehicle network. My guest today is Amir Bar-Niv, VP of of Marketing, Automotive at Marvell Technology, a top-tier semiconductor company. Amir is a new guest on this show, and incisively shares his insights and perspective on the direction of the Automotive Ethernet switching market segment and its vital role across software-defined vehicle environments. To start our discussion, we highlighted the ongoing major transformation of the global automotive industry including the swift uptake of electric vehicles (EVs) and how impactful the software-defined vehicle trend is driving Ethernet networking adoption across car manufacturers and the automotive ecosystem. Our conversation drilled down on the following major topics: * Why auto manufacturers are strategically committed to using central automotive Ethernet switches for in-vehicle networks. * How Marvell is optimally positioned to drive Automotive Ethernet technology and zonal architecture adoption. * The ways Marvell is attaining and maintaining its sharp competitive advantages as competition intensifies in the automotive switch segment of the next-generation software-defined vehicle market. * Marvell’s introduction of its new central switch, MV-Q6222, and its influence on accelerating zonal architecture implementation. * What Marvell is doing to mitigate security risks as the complexity of hardware and software in automobiles increases. * Why the growth potential for Ethernet in vehicles is substantial beyond the current changes in the car network. The Futurum Group is an independent research, analysis, and advisory firm focused on digital innovation, market-disrupting technologies, and industry trends. Every day our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets.  Subscribe: https://www.youtube.com/channel/UC7-rtz96bYgd2m4AhKtZFQw