Unlocking AV Innovation with Jose Rivas from Shure at ISE 2024

On this episode of Futurum Live! From ISE 2024, The Futurum Group’s Craig Durr talks with Jose Rivas, Vice President of Global Sales at Shure Incorporated, about Shure's commitment to innovation and customer-centric solutions in the AV industry. They discuss Shure's new Global Sales Structure, groundbreaking product launches including the MXW neXt 2 and MXA901, and the company's forward-thinking approach towards integrating AI into their product line to meet the evolving needs of the market. Their discussion covers: The transformative impact of Shure's new Global Sales Structure in enhancing customer connectivity. Introduction and features of Shure's latest product launches, including the MXW neXt 2 and MXA901, and a sneak peek into Shure Cloud. The significance of Shure's partnership with the Q-SYS Technology Partner Program and how it aligns with their vision for the future. Shure's strategic incorporation of AI in product development to set new standards in ease of use, installation, and software advancement in the AV industry.