66. Lex Kerssemakers

Lex Kerssemakers – stay razor sharp Lex is Senior Vice president for Volvo Cars in the Americas since 2015 and he has lead the organization during a crucial transformation and manged to start the turn around of our US-market. Last year we increased the sales with nearly 20% and the question for 2017 is if can keep the pace and the increasing trend. We discuss obstacles and opportunities on this challenging market and what the US premium customers search for when the look for a new car. How important is electrification and is the US-customer ready for car sharing? He urges us all to stay razor sharp in a competitive business where there no time to lean back if you want to stay in the business. Welcome to the conversation!