99. "Mr Geely design" - Peter Horbury

Peter Horbury is more or less synonym with Geely Design that started as a seed six years ago with less than 10 people. They have now grown to a global design organisation present on three different continents with more than 900 employees. Peter and I meet at his office in Lindholmen, Gothenburg and spoke about the incredible success for Geely Auto and the part that Design has played. Geely Design is now responsible for the design of next generation Lotus cars and this is sort of dream coming true for Peter. We also talk about possible synergies in the Geely group and how we can learn from each other. Welcome to the conversation.