Episode 164: Exploring AI in Marketing
We reveal our secret weapon for staying relevant and on top of mind - email marketing. Guiding you through our strategies, we share the how-tos of weekly newsletters, maintaining an updated email list, and categorizing your audience for targeted marketing. You'll glean insights on how to handle the inevitable unsubscribes and abuse reports, and learn to navigate the delicate balance of timing your communication perfectly. Our conversation doesn't stop there. Strap in as we explore the intriguing world of Artificial Intelligence (AI) in writing and marketing. Unravel the potential of AI as a time-saver and productivity booster, as we delve into its ethical implications and the criticality of personalizing it. Together, let's discover how AI can transform your marketing content and brand identity creation process. Remember, the future of AI is in our hands, and using it responsibly is key. So, tune in, let's unravel the future together.This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount! This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.