What You Need to Know about Circular Materials and Measuring Circular Economy with Jim Goddin

In this episode of the Getting in the Loop circular economy podcast, Jim Goddin (Head of Circular Economy at thinkstep-anz) shares what he’s learned having worked with circular economy issues over the past 10 years. Jim explains what most people get wrong about circular economy, the importance of measuring circularity, and what it was like to work with the Ellen MacArthur Foundation on the development of their Material Circularity Indicator. We also discuss his expertise in critical raw materials and the one thing he thinks all companies should know - but likely don’t! Will you know it? Resources and links discussed in this episode are available at gettinginthelooppodcast.com.

Om Podcasten

Welcome to Getting In the Loop – a podcast dedicated to exploring how to transform to a more circular society that recognises our planet’s limited resources. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning (including Anna Tari of the Circular Economy Club, Ken Webster of the Ellen MacArthur Foundation, and many more). Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste. Find show notes and resources at gettinginthelooppodcast.com. It's time for you to get in the loop!