#15 - Managing a boutique agency, with Aleyda Solis, Founder, Orainti

The classic entrepreneur trajectory has long since been to get an idea, launch the business, get a client or two, and then grow, grow, grow. Somehow we’ve come to accept the notion that agency success is tied to size and that growth is therefore THE goal. But what if that isn’t the case? In this episode, we dive into the concept of the boutique agency and explore the benefits and drawbacks of this model. We speak with Aleyda Solis about her experiences in making it work, and how to manage your time, your clients, your marketing and resist the siren call of staffing up and going for growth. Guest: Aleyda Solis, Founder, Orainti Aleyda is the founder of Orainti, a boutique SEO agency specializing in international SEO. She is a blogger (Search Engine Land, State of Digital and Moz), a speaker (with more than 80 conferences in 20 countries in English and and published author ("SEO, Las Claves Esenciales"). Aleyda was named by Forbes as one of the 10 Digital Marketing specialists to follow in 2015, and Entrepreneur named her as one of the 50 Online Marketing Influencers to follow in 2016. From helping world renowned brands to startups in competitive SEO industries, to multilingual environments or Web migrations, Aleyda excels in delivering deep know-how on complex SEO issues to help succeed her clients in challenging scenarios.