161 Effective marketing is like a 3 legged stool

I often get questions like, “I get a lot of new clients, but we never seem to grow. Where are we going wrong?”  So today, I want to talk a little about the role of marketing and what marketing really is.  Many salon owners are focused on growth. So all their attention, time, money, and energy are focused on attracting new clients into the business. But the problem is that they are only addressing one component of marketing.  In today’s show we will discuss  Client Generation: Attracting new clients.  Client Conversion: Turning those new clients into regulars.  Client Retention: Keeping them as long as possible. And lots more!   In this Episode: [01:01] What role does marketing play?[01:44] Marketing has three components.[02:42] The three reasons clients don’t come back.[03:24] The most common reason clients don’t return.[05:50] Clients should feel wanted and not rushed.[09:00] Finding new clients is only the first step.[10:40] Being friendly and positive can make a huge difference.[13:08] A recap of what has been discussed so far.[14:10] Marketing is about making a promise.[15:50] Take a break![16:06] Next steps to take to grow your business.[17:10] Some helpful resources for you.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram | YouTube