178 What is the Ultimate Purpose of Marketing? With Antony Whitaker

If you stopped ten hairdressers in the street and asked them what marketing is, you would probably get ten different answers.  I’m going to guess and say that a big percentage of them would say that marketing is advertising.   And a big percentage of people these days would talk about marketing as being social media.  The majority would also probably say that marketing is about getting ‘New Clients’ into the salon, and perhaps that’s where the problem starts. Because although they are not wrong, marketing is about so much more than that. In today’s podcast, I talk about what the purpose of marketing really is.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/178   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/