189 The Reinvention of a Brand: Vidal Sassoon Enters a New Era

As many of you may know, my hairdressing background started with a 10-year stint at the Vidal Sassoon salons and schools in London before I went off to do my own thing.   Whether you worked at Sassoon or not, most hairdressers are interested in how the brand has evolved during its 65-year journey (which is a major feat in itself!).   Vidal Sassoon changed the way the world looks at and works with hair. But every bit as important as that fact is that he showed that being open to adapting to change is essential if you want to survive, not just in hairdressing but in any business.   Over the last few years, the Sassoon brand has continued to evolve, and they recently announced that some big and exciting developments are going to be taking place in the company.   My guest on today’s podcast is my good friend and former colleague Mark Hayes, who is the International Creative Director at Sassoon, and he is going to tell us all about the next stage in the evolution of the Sassoon brand.   For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/189/   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!  Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/