How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product

In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products. We've covered: 1:31 - Rob's story about how he got into Y-combinator 6:15 - His framework to research for any product 7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's 10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional 15:41 - How do you find out where exactly in the book people get bored to optimize it?  18:16 - How do you actually find out the audience for your book? 26:45 - Rapidfire questions: What's the worst advice he ever got?What he has recently changed his mind about?When did you last say 'Why not' to something? Check out Write Useful Book Resources & Rob's Details: Pre-orders for immediate access and communityRob's WebsiteHis Youtube Channel and Rob's Twitter handle