Be the Guide

For every email blast, ad, post, IG story... there is ONE viewer. Yes, there may be hundreds or thousands viewing it. but the individual person is the one who receives that message. In the same way, having ONE person in mind when creating said content is the way it hits (lots of) one persons. In today's episode, Kat covers: the unspoken guarantee we've all believed at some point and the obsession that comes with ithow to convert eyeballs into saleswhat you and that colleg...