Bonus Episode: Selling Something That's Not Trendy Without Bashing Your Competition

This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general. In this episode, we answer a DM we received on Instagram recently where someone asked: "I've always wanted to know how to sell our family's beef. Sometimes I think it would be easier to sell if we were grass-fed or organic because those are trendy. How...