Career Series: Packaging Design & Branding

This month on the GuildSomm podcast, we're hosting a special series focused on careers in the wine industry. We'll release one episode per week throughout the month of May, featuring interviews with wine professionals whose careers highlight lesser-known paths within the industry. In June, we'll get back to our regular monthly podcast, including the blind wine reveal from the "Unexpected Booze" episode. For our fourth and final episode in the series, GuildSomm Director of Strategic Partnerships Emily Nixon interviews Kevin Shaw, founder of Stranger & Stranger, a packaging design and branding company specializing in alcoholic beverages. They discuss the importance of design in making a wine or spirit stand out on a shelf, the jobs that contribute to the production of a label, and Kevin's vision for innovation in wine packaging. Toward the end of this podcast, they discuss Kevin's cameo in an episode of the BBC show "Britain's Really Disgusting Drinks." Watch the clip here.  To accompany the careers series, GuildSomm is offering a membership discount to all first-time GuildSomm members. While we work hard to always keep GuildSomm membership affordable at $100, first-time members can now sign up for one year of GuildSomm membership for $79 using the partner code PODCAST79. Register for a year of membership here: https://www.guildsomm.com/new-member-join. This offer is valid through June 10, 2021 for all listeners who have never previously had a GuildSomm membership. GuildSomm members have access to all of GuildSomm’s educational content, including e-learning courses, study guides, review quizzes, our compendium of wine law, wine seminars, and more.