A Marketing Strategy No One is Doing with Heather Lahtinen
179 - There is no such thing as "competition." Every pet photographer has a different style, a different approach, a different attitude toward doing business. That's why it's OK to make friends with other photographers in your area. Heather Lahtinen and I both run educational websites to make you a better photographer and a better businessperson. Sure, you could say we're competitors but we make it work and send each other clients. Just like Heather did when she was one of the most successful wedding photographers in Pittsburgh. You can employ this strategy in your community, too, setting up a referral system with other photographers. What to listen for: 4:37 Partnering with the competition is not an outlandish idea 12:10 The importance of working with photographers you trust 20:11 Your market isn't as saturated as you think it is 26:33 How Heather and I define our "partnership" It is OK to be friends with the competition! It's even better if you can start sending each other clients when you know one might not be the right fit for you. Get started on making those connections now. Where to find Heather Flourish Academy Facebook Instagram GET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.