Ep. 213 - MRMW NA 2019 Conference Series - Brian Lamar - EMI Research Solutions

Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Brain Lamar, VP of Insights at EMI Research Solutions. Contact Brian Online: LinkedIn EMI Research Solutions [00:00] Live at MRMW in Cincinnati, I did a series of interviews on the show floor with both exhibitors and speakers.  Brian Lamar happened to be by. He’s a fellow podcaster as well as EMI Research Solutions. Tell you what... For me, it was a lot of fun having an opportunity to just riff with him the state of pcs, where the white space is for our industry, and utilizing podcasts as well as the viral video that PureSpectrum put out fairly recently, featuring David Butler’s first foray into the entertainment industry.  Hope you enjoy our banter.      [00:42]   Brian Lamar, EMI Research Solutions, I really enjoy...  In fact, I wrote a blog post where I talked about your podcast. [00:52]   Did you? [00:53]   I did, I did. [00:54]   I got to find that. [00:55] I’ll obviously send it to you.  You, Adam have been doing the podcast for quite a while.  Adam, of course, was on the show earlier. Maybe tell the listeners exactly how they can find the podcast.   [01:08] Yeah, it’s called Intellicast, and we wouldn’t do it without a marketing team.  If it was just Adam and I, it would never happen. So, we had the idea probably a year and a half ago.  It’s mostly market research, but we goof off a ton; so, I like to call it half market research news and discussion and then half like morning radio show.  It’s a little bit different than yours; you’re a very professional interviewer and good at your job. We’re not as good at that; we’re more... We’re probably better at the fun stuff.  [laughter] Cause we get boring, alright? [01:35]    Well, I get boring.  That’s for sure. What is one of the moments where you’re like “Gosh, I really can’t wait to edit that piece out of the podcast”?     [01:43] A lot of it is we goof off so much, and we don’t know what direction we’re going.  So, we don’t have nearly the guests that you have. We just talk sometimes. Like we had David Butler, a coworker of yours, on yesterday. And we just talked about college basketball; we talked about news; we talked about PureSpectrum a little bit.  And sometimes we just go off on these tangents. The embarrassing thing for me is that people feel like they really know me because I... [02:10]   Because they do.  There’s a bunch of data – and I mean this.  There’s volumes of data that has been produced.  Podcast.net actually releases it at scale. If you’re not tuning in to that podcast, it’s a two-minute daily briefing on industry happenings in the podcasting world.  But there is an emotional connection that the audience makes because they hear your voice in their ear. I know this sounds silly to make those obvious connections. But you think about the context of when a podcast is consumed and it’s usually when you’re doing...