Ep. 307 – MrWeb Series – Ross McLean on Insight in the Mobile Age

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashville, with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS, Ross worked on the marketing agency side where he oversaw brand strategy on brands including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm.  Find Ross Online: Website: https://www.overtheshoulder.com/  LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com  [00:00:03] Jamin: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ross McLean, co-founder, executive director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20/20. 20/20 is headquartered in Nashville with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS or Over the Shoulder, Ross worked on the marketing agency side, where he oversaw brand agency strategies for big companies, including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm. Ross, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:53] Ross: Thank you for having me. Very happy to be here. [00:00:58] Jamin: This episode is brought to you by Survey Monkey. Today, almost everyone has taken a survey, but did you know that Survey Monkey offers complete solutions for market researchers? In addition to flexible surveys, their global audience panel and research services. Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built in customized methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format, and by the way,