Ep16 - Building the Unmistakable Creative with Srini Rao
Srini Rao is an author and podcaster focused on what makes us creative. He joins Dr. Hill on Head First to discuss how to build that into your life, with tips on creative output, how to find your unique voice, and other lifehacking wisdom and strategies. Bio: Srinivas Rao is the host and founder of The Unmistakable Creative podcast where he has conducted over 600 interviews with thought leaders and people from all walks of life, which has given him an incredibly distinctive view into branding, storytelling, and marketing. Extracting unmistakable stories out of people is his superpower. He's also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable and his latest book, Unmistakable: Why Only Is Better Than Best. He also holds an MBA from Pepperdine University and enjoys chasing waves in his spare time. "STOP TRYING TO BEAT EVERYONE ELSE. TRUE SUCCESS IS CREATING WORK THAT NO ONE ELSE CAN REPLICATE. DON'T AIM TO BE THE BEST—AIM TO BE THE ONLY" Links: unmistakablecreative.com Facebook: @UnmistakeableCreative Twitter: @UnmistakableCEO Instagram: @UnmistakableCEO Topics covered: – Founder of Unmistakable Creative podcast – Bringing back creativity for its own sake – Little c vs. big C creativity – Viral fame vs. organic success – Creative output: quantity and timing – Echo chambers or copycats of others’ blueprints of success: good or bad? – Modeling vs. mimicking what works – Keeping your uniqueness – Surfing as a metaphor for business and life – How do we sustain creativity throughout our whole lives? – The uncertainty of creativity – Not using technology in the morning – The value of meditation, nutrition, exercise, and things that make you happy – Reactive life vs. control of your behavior – Getting rid of distractions – Habit forming platforms and the benefits of changing the defaults – The problem with social media: comparison and misrepresentation of reality – The draw of intermittent reinforcers via social media – The thousand word habit – Minimizing the activation energy for habits