GREATEST HITS: Beyond the Customer Journey (#372)

Christophe Jacquet shares some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping, including a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well.  This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #175 and it originally aired in August 2021.  This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#372)See omnystudio.com/listener for privacy information.