Why PR Agencies are the Key to Your Next Brand Deal w/ Emily Shearburn

Emily Shearburn is a senior social media strategist at Hawkins International, a PR agency that specializes in luxury travel and represents some really big names in the travel industry, such as Montage Hotels and Resorts and Seabourn Cruises. Emily has over four and a half years of experience in the influencer marketing space and had a direct hand in organizing almost 100 influencer collaborations. Emily joins the podcast to talk about what it’s like for an influencer to work with a PR agency, how to get on their radar and what not to do when building relationships with them. We also break down an influencer campaign from the initial idea to finding influencers and talk about what makes certain pitches stand out versus others when influencers pitch hotels. To connect with Emily: Emily's Instagram: www.instagram.com/emilyshearburn To connect with Hawkins International: Hawkins' Website: www.hawkpr.com Hawkins' Instagram: www.instagram.com/hipr To connect with me, Christina Galbato: Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato Join the Her Life By Design Facebook group to discuss this episode: Http://www.facebook.com/groups/herlifebydesignpodcast