#345: How to Be a Generalist AND Specialist at the Same Time

I’ve heard this argument hundreds of times:   “I don’t have a specific target market, Ed. I’m a generalist who works with all kinds of businesses. So I’m having a really hard time narrowing things down, and I’m not convinced I should.”   When I ask them about their motivation for continuing to do things this way, I typically get a response along the lines of, “I want variety in my work. I don’t want to be writing for just one industry.”   And that right there is the crux of the problem. Most people who view themselves as generalists use the “work and client variety” justification.   I don’t blame them. I want variety too! But that’s a logical fallacy.   There’s a way to have your cake and eat it, too. But you have to look at this challenge differently.   In this week’s (short) podcast episode, I explain how to do that. And how to arrive at a well-defined target market that works for you AND keeps things open and flexible for unexpected opportunities.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.