Ep. 35 Diamonds: How the Diamond Industry Tricked Us Into the Greatest Marketing Scam of All Time

“A diamond is forever,” has gone down in history as one of the greatest advertising slogans of all time. It has appeared in every single De Beers diamond ad since 1948 and was ranked the number one slogan of the century by AdAge marketing journal in 1999. But, did you know, the company that hired Frances’ ad agency to come up with this slogan, De Beers, used it to trick the entire world into thinking diamonds are worth way more than they actually are? And that this made up illusion of v...