Recast: Build intelligent operations and let data drive direct bookings | with Patrick Norton

In this episode of Hotel Moment, host Karen Stephens is joined by Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels. Together they delve into the secret to direct bookings, the touch points for capturing consumer data directly, and the future landscape for Brittain Resorts & Hotels. Another vital element of this conversation is the role that AI technology plays in personalizing guest experiences, and how propelled growth at Brittain Resorts & Hotels.