013: Creating an Online Subscription Service that Succeeds... the BlackSocks Origin Story

Blacksocks.com | Samy Liechti was asked by his then boss to attend a last-minute meeting with Japanese customers, he would not have imagined that this day would change his life. Tradition dictates that you take your shoes off for such occasions. It was then that it happened: a mistake so blatant it could not go unnoticed. Samy's socks were odd. One was deep black and smooth while the other was ribbed and faded, with a hole in the big toe. The embarrassing situation made Samy Liechti think about how to manage his personal sock problem and avoid such situations in the future. And that is how the idea of a sockscription came about.*** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Samy Liechti Interview. ***