Authentic Brand Storytelling: Embed creative within your business model (episode #105)

Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers. So I love this lesson from my latest guest – ‘Embed creative ...