B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)

If a podcast plays in a forest and no one is around to hear it, does it make a sound? Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought. We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process. So I love this lesson from a podcast quest application – ‘there is no content without an audience.’ To hear the story behind that lesso...