Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)

We as marketers, we’re the ones that make the brand promise to potential customers. So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand. I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand. Which of course sounds good in theory but can be incredibly hard in practice. To get underneath that lesson and hear the story behind it, along with many more lesson-filled...