Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team. But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing dep...