Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer’s customer – and innovate when the budget is tight. Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing. Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X c...