CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)

One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, and she joins them to dance her best dance. Are marketing careers really that different? As my next guest puts it – ‘find the place whe...