Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)

You know too much. You know too much. No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do. And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes. Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge’ (which could itself be a good name for a mystery movie). To hear the story beh...