Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)

When I was president of my homeowner’s association, it changed my walk through the neighborhood. Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever. But once I was on the board it became – I have an idea, we should have this, this should change, etc. And I’d always say – ‘Great, make it happen. We’re an all-volunteer organization, if you want it to happen, make it happen.’ The conversion rate on that was maybe 2%. Marketing organizations and...