DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se. Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about. Well take heart in a lesson from my next guest – everything is learnable. Even marketing. Even photo shoots. To hear the story behind that lesson, along with more lesson-filled stories, I sat d...