Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)

I like to call it blandvertising. I’m sure you’ve read it and heard it before. There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation. You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-driven. Cross-platform. Seamless. They seem to say something, but you’re left walking away…not really understanding and certainly not believing anything...