Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)

To me, every customer touchpoint is a thing of value. And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone. Yet, both ads and customer service are valuable customer touchpoints. So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.” To hear the story behind that lesson, along with many more lesson-filled sto...