Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketing – the art of storytelling and the responsibility that comes with it. In my career, I've seen how powerful content can shape perceptions and infl...