Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)

Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the timeline starts to slip. We've all been there – standing on the precipice of what could be a game-changing launch, only to watch it teeter on the br...