Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)

Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite. I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing. DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries. Stories (with lessons) about what she made in marketing Seek sere...