Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)

If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural ebb and flow. Then PDFs came along, and well, that deadline got pushed much farther back. But because it still ultimately had to go to print, ther...