Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems. It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new web...