Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision. I discussed forecasting, along with resilience, entertainment, and many other elements of a marketing career with her. Intrigued by Kempski’s insight...