Product Quality: Marketing's job is to help the product win (podcast episode #97)

I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately this art we do is a business art. And the ultimate measure of success is often monetary. So when I saw this lesson in a podcast guest application – ‘...